CASE STUDY: PEAK SCAFFOLDING
From Invisible to #1 on Google
How an integrated digital strategy took PEAK Scaffolding from digital obscurity to renting out their entire inventory and doubling their client base in just two months.
About the Client
As Toronto's only Indigenous-owned scaffolding company, PEAK Scaffolding provides professional rentals and installations across the GTA. They have quickly built a strong reputation for their unwavering commitment to safety and reliability on every project.
The Challenge
PEAK had invested in an initial website that wasn't delivering results. Their digital presence didn't reflect their real-world quality, leaving them dependent on word-of-mouth in a competitive market.
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Minimal Inbound Leads: The site generated almost no qualified leads for the sales team.
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Poor Search Visibility: They were invisible on Google for their most valuable keywords.
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Ineffective Brand Storytelling: The website failed to capture their professionalism and commitment to safety.
Our Strategic Approach
We implemented a multi-phase strategy to build a sustainable growth engine, not just a website.
1. Build the Foundation
The Transformation: From Outdated to Outstanding
The first step was a complete overhaul of their outdated website. We designed and developed a modern, professional, and conversion-focused site that effectively communicates their expertise and commitment to safety, creating a powerful first impression for potential clients.
BEFORE
AFTER
2. Achieve Dominance
A Strategy for Market Dominance
SEO was integral to the redesign from day one. Deep keyword research revealed a clear opportunity: the keywords that would drive the most high-value leads, like "Toronto Scaffolding" and "Toronto Scaffolding Rentals," were within reach. The entire site architecture, content, and on-page optimization were meticulously crafted to target these terms, with the goal of launching a site already positioned to become the undisputed online market leader.
3. Build Trust & Authority
Crafting a Professional Brand Image
We knew potential clients would research PEAK before making contact. To build trust, we revamped their social media with multiple posts per week and consistent, professional branding. This created a polished feed that reinforces their expertise and commitment to safety, ensuring their online image matches their real-world reputation.
4. Solidify Expertise
Establishing Authority with Content
We consistently publish SEO-focused blog posts that answer the key questions of PEAK's potential clients. This strategy has been crucial for increasing their domain authority, establishing them as a trusted source in the construction industry, and building a library of content that ranks for long-tail keywords, continuously attracting organic traffic.
5. Accelerate Leads
Capturing Immediate Demand with Google Ads
While SEO and content built long-term value, we used targeted Google Ads campaigns to capture immediate demand. This strategy put PEAK in front of high-intent clients actively searching for scaffolding services, delivering qualified leads and creating a powerful, two-pronged approach to growth.
The Measurable Impact
Our strategy created a clear and sustained growth trajectory, transforming PEAK's online presence from a cost into a revenue-driving asset.
Total organic clicks and impressions from May 2024 to September 2025 via Google Search Console.
A snapshot of recent performance, showing over 500 organic clicks in a single month.
Google Ranking
#1 Ranking
For "Toronto Scaffolding" & "Toronto Scaffolding Rentals".
Organic Keyword Rankings
10 in Top 3
Dominating search results with 17 total keywords on the first page of Google.
Monthly Organic Clicks
500+
Consistently attracting hundreds of high-intent potential clients every month.
Brand Image
Market Leader
A professional digital presence that builds trust and reflects their real-world expertise.
The Bottom Line: Business Transformed
Within just two months of launching the integrated strategy, the impact was undeniable.
100%
Inventory Rented Out
2x
Client Base Growth
"He set us up with a new professional website, and it's been bringing in a steady stream of work. He got us to the top of Google for 'Toronto Scaffolding', which I didn't even think was possible. Now when people are looking for a job, they find us first. And that's been a huge boost to business."
Joshua Collins-Moody
Owner of PEAK Scaffolding
