Blog Posts for SEO: Increase Your Local Rankings
Blog posts are essential for local SEO to maximize your rankings
Blog posts are one of the easiest ways to increase your website’s authority – the key is writing content that actually provides value to the reader.
Why Blog Posts Matter
Increase Website Authority
Establish your company as a knowledgeable resource in your field. High-quality blog posts demonstrate expertise, build credibility, and boost your website's authority in the eyes of search engines.
Increase Website Traffic
Drive qualified traffic to your website through targeted blog content. We'll research and implement the right keywords to help you achieve top rankings in search results, especially for valuable long-tail keywords that attract potential clients actively seeking your services.
Increase Backlinks
Backlinks are when another website links to your website. Earn valuable backlinks from other websites through informative and shareable content. Backlinks signal trust and authority to search engines, improving your overall rankings.
Fresh Content
Keep your website active, relevant, and growing with regular blog updates. Search engines love fresh content and tend to favour websites with more pages, so consistent blogging helps you stay ahead of the competition and maintain visibility in search results.
Predictable Pricing. No Surprises.
Each Blog Post Includes:
- In-depth keyword research and analysis
- Professional writing and editing (1500-3000 words)
- On-page SEO optimization
- Strategic internal linking
- Meta title and description creation
- Image optimization
- Publishing and promotion on your website
Additional Benefits:
- Increased organic traffic to your website
- Improved search rankings for relevant keywords
- Enhanced brand visibility and authority
- More qualified leads and potential customers
- Long-term ROI and sustainable growth
Example of a Blog Post
Our Blog Writing Process
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Discovery
We'll start by getting to know your business, target audience, and specific goals for your blog. We'll discuss your areas of expertise, the challenges your clients face, and the topics you're passionate about.
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Keyword Research & Strategy
We'll conduct in-depth keyword research to identify the most relevant and high-value search terms your potential clients are using. We'll then develop a content strategy that aligns with your SEO goals and business objectives.
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Content Research
We'll dive deep into the chosen topic, gathering relevant information, data, and insights to ensure your blog post is accurate, comprehensive, and valuable to your readers.
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Content Creation
Our team of experienced writers will craft compelling, informative, and SEO-optimized blog posts that resonate with your target audience. We'll focus on providing valuable insights, answering common questions, and establishing your expertise.
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Editing & Optimization
We'll carefully edit each blog post for clarity, grammar, and style, ensuring it meets our high standards of quality. We'll also optimize the content for search engines, incorporating relevant keywords, meta tags, and internal links.
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Publishing
We'll publish the blog post on your website. We'll also strategically link to your new blog post from other relevant pages on your website to distribute link equity and maximize its rankings and traffic.
Our Commitment
Ready to start attracting more clients with powerful blog content?
Frequently Asked Questions
Blog posts are a powerful tool for attracting more clients and growing your business. They help improve your website's SEO, establish your expertise, and build trust with potential customers. By providing valuable content that addresses your audience's needs and interests, you can position yourself as a go-to resource in your industry.
Consistency is key when it comes to blogging. We recommend publishing at least one new blog post per month, but ideally 2-4 times per month for optimal results. This keeps your website fresh and relevant, signaling to search engines that your site is active and valuable.
However, we generally don't suggest exceeding 4 blog posts per month, especially for smaller contractor websites. Search engines like Google may not have the capacity to index all of your new content effectively if you publish too frequently, potentially limiting the SEO benefits.
Your blog posts should cover topics that are relevant to your target audience and address their pain points, questions, and interests. Think about the types of services you offer, the challenges your clients face, and the questions they frequently ask.
To maximize your local reach, ensure your blog post topics are tailored to your city or area. For example, if you're a roofing contractor in Toronto, you could write blog posts about:
- "Common Roofing Problems in Toronto Homes"
- "Choosing the Right Roofing Material for Toronto's Climate"
- "The Cost of Roof Replacement in Toronto"
- "Finding a Reliable Roofing Contractor in Toronto"
By providing valuable, localized content, you can attract clients specifically searching for services in your area.
Don't worry about the guesswork! We'll conduct in-depth keyword research to identify the most valuable topics and search terms related to your niche and location, ensuring your blog posts attract the right audience and maximize your SEO results. Then, we will write a high-performing blog post.
While there's no magic number, we generally recommend aiming for blog posts that are between 1,500 and 3,000 words in length. This allows you to provide in-depth information and insights while keeping your readers engaged.
All of our blog posts are in this 1500-3000 range to ensure maximum ranking potential.
Absolutely! We'd be happy to share examples of our work to demonstrate our writing style, expertise, and ability to create engaging and informative content.
The Benefits of Metal Roofing: Why Vancouver Homeowners Are Choosing Metal
Sidewalk Scaffolding in Toronto: Keeping You Safe on Busy Streets
Both of these blog posts rank at #1 on Google for their target keyword.
Website authority is a concept in SEO that refers to the overall "strength" of a website in the eyes of search engines.
It's a measure of how trustworthy and influential a website is, and it plays a significant role in determining its ranking in search results.
Consistent blog posts that rank high will increase your website's authority, thus increasing your search rankings for all your main keywords.
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